How to Maximize your Newspaper Coverage beyond Facebook!

A few weeks ago, a CAS Member, we'll call him Dr. Feelgood, was quoted in his local newspaper in an article about chiropractic and pregnancy.  His question to us was, "Do you have any ideas on how to utilize this article for marketing other than putting it up on Facebook?"

Below are our ideas.  You may want to save a copy for your future reference.  Also, if you have any ideas to add, please post them below!

1. Purchase extra copies of the newspaper and scatter the articles around the office for people to read.  Make it an "assignment" like you would having them read an Educational Power Card prior to their adjustment.  At the table explain that you wanted them to read the article not to see your name in print but to reinforce that they are in the right place, they are doing the right thing for their health, and that chiropractic is verybeneficial for pregnancy, child birth, etc. Then take the opportunity ask if they know anyone who's expecting.  Be sure to have a Care to Share package ready for them to pass along to their referral, as well as a copy of the article of course.  Track these efforts for follow-up and

accountability.

2) Make good quality copies of the article and include them in new patient packets, make them available at screening events, etc.  Staff should give a copy to every expectant mom they know.  Ask patients who are attending child-birth classes to take some to their class for the other moms to be!

3) Send a letter to all the midwives, OB/GYN's, pregnancy groups, Mom's groups, etc. and include several copies of the article along with your business card for referrals.  Maybe even a special offer for a first visit or chiropractic pregnancy check-up.

4) Add a link to the article to your website with the headline, "See what one Goshen News reporter had to say about Dr. Feelgood!"

5) Add a little blurb to your next e-newsletter and include a link to the article.  This is another great opportunity for you to generate referrals.  Include a request asking the reader to forward the e-newsletter along to every expectant (or soon to be expecting) woman they know.  Dont' forget the fathers-to-be too! 

6) If the reporter has a Facebook page, post on her wall a thank you or kudos for the great article (and include a link to it so people who see your post have a reference).  Do the same on the newspaper's Facebook page.

NOTE: Don't forget that once your article link is posted to your practice Facebook page, all staff who are on Facebook must "share" the post with their Facebook friends so people beyond your page's followers see it!

Lots of great ideas here and of course they are specific to Dr. Feelgood's article, however they could be easily adjusted and adapted to any media exposure you receive!  Good luck and take it to the EXTREME!

Heidi Farrell

The Power of Visualizing what you want!

Visualizing what you want seems easy, right? However, the steps to getting what you want or at least closer to it can be harder than you think!  There are really four parts of visualization that you can learn and practice to almost assure you get the results you desire in your life!  Ready?

Part 1: How often are you visualizing?
Frequency is vital!  The number of times that you visualize your certain goal being met, the better chance of achieving it. You must see yourself achieving, performing in an amazing way.  The more frequently you repeat a clear mental picture of your best performance or result, the more rapidly it will appear in your life!

Part #2: How Long do I visualize?
The duration of the mental image is also important.  The length of time that you can hold the picture in your mind and each time you replay it helps achieve the goal.  When you deeply relax, you can often hold a mental picture of yourself excelling several seconds, and even several minutes. The longer you can hold your mental picture, the more deeply it will be impressed into your subconscious mind and the more it will show itself in your day to day life and results!


Part #3: How Clear to you see it?
How vivid is the picture? There is a direct relationship between how clearly you can see your desired goal or result in your mind and how quickly it comes into your reality. This element of visualization is what explains the powers of the Law of Attraction. The vividness of your desire directly determines how quickly it materializes in the world around you. Here is an interesting point. When you set a new goal for yourself, your image or picture of this goal will usually be vague and fuzzy. But the more often you write it, review it, and repeat it mentally, the clearer it becomes for you. Eventually, it will become crystal clear. At that point, the goal will suddenly appear in your world exactly as you imagined it.

Part #4: How Intensely do you want it?
Intensity is everything!  The amount of emotion that you attach to your visual image pushes it to become a reality. This is the most important and powerful part of the visualization process. Sometimes, if your emotion is intense enough and your visual image is clear enough, your goal will immediately come true.

Remember this... the elements of frequency, duration, vividness, and intensity can help you or hurt you. Like nature, the power of visualization is neutral. Like a two-edged sword, it can cut in either direction. It can either make you a success or make you a failure. Visualization brings you whatever you vividly and intensely imagine, whether good or bad.