Marketing tends to be the 9 letter bad work in our profession. It's tough out there! It's hard to do! Cost so much! It never works anyway! Have you heard yourself saying those exact words in your head or even out loud? I have! Marketing is not a hard thing, its a necessary thing. However having the right energy, passion and power behind it makes the world of difference. So you know what? Lets look at what marketing and purpose have to do with each other... Well, if purpose is the steering wheel of your car, then marketing is the engine, and patients are the fuel. You see, you can have lots of marketing and lots of patients coming, but without the right intention or purpose, you drive (steer) it into a ditch. And that is where purpose behind your marketing, the vision comes in. It seems like I’ve got plenty of new ones coming in, but I don’t know where they’re going. Their in and then out the door in a few visits! Well, we need to take a look at your belief systems. There’s something completely out of whack. Once again if purpose is your steering wheel, marketing is your engine then the patients are your fuel. You can have lots of purpose, so your steering well, but you have no marketing, so your behind the wheel looking through a perfectly clear windshield out to an empty parking lot. Is that you?
You can’t just keep talking about above, down, inside out. You can’t just keep talking about subluxation, choking off life force thinking that adjustment is just truly the answer. That’s all great, you’ve got the words in place, but we need to take it out and we need to tell it, we need to tell it to as many people as possible. You can’t keep it to yourself anymore. If purpose is your steering wheel, marketing is your engine, patients are the fuel, then rev up the engine and straiten the wheel, cause we are ready to go! Independently they are nothing, collectively, they can save the world. And we will.
